1. How do you develop a product portfolio strategy?
Advanced
Development includes: 1) Market opportunity assessment, 2) Portfolio analysis, 3) Gap identification, 4) Growth strategy planning, 5) Resource allocation, 6) Risk assessment, 7) Implementation roadmap, 8) Performance metrics definition.
2. What methods do you use for portfolio optimization?
Moderate
Methods include: 1) Performance analysis, 2) Market share evaluation, 3) Profitability assessment, 4) Growth potential review, 5) Resource efficiency analysis, 6) Portfolio balancing, 7) Strategy adjustment, 8) Implementation planning.
3. What strategies do you use for product line extensions?
Advanced
Strategies include: 1) Market opportunity assessment, 2) Consumer need identification, 3) Brand fit analysis, 4) Resource requirement planning, 5) Risk evaluation, 6) Development timeline, 7) Launch planning, 8) Success metrics definition.
4. What methods do you use for product rationalization?
Advanced
Methods include: 1) Performance evaluation, 2) Cost analysis, 3) Market potential assessment, 4) Resource allocation review, 5) Portfolio impact analysis, 6) Exit strategy development, 7) Implementation planning, 8) Communication strategy.
5. What approaches do you use for portfolio resource allocation?
Basic
Approaches include: 1) Product prioritization, 2) Growth potential assessment, 3) Resource requirement analysis, 4) Budget planning, 5) ROI projection, 6) Risk evaluation, 7) Implementation strategy, 8) Performance tracking.
6. How do you manage product portfolio innovation?
Advanced
Management includes: 1) Innovation strategy development, 2) Opportunity identification, 3) Resource allocation, 4) Project prioritization, 5) Risk management, 6) Implementation planning, 7) Success measurement, 8) Portfolio integration.
7. How do you develop pricing strategies across the portfolio?
Moderate
Development includes: 1) Market analysis, 2) Cost structure review, 3) Competition assessment, 4) Value perception analysis, 5) Portfolio positioning, 6) Price architecture creation, 7) Implementation planning, 8) Performance monitoring.
8. What strategies do you use for portfolio competitive positioning?
Moderate
Strategies include: 1) Market analysis, 2) Competitor assessment, 3) Portfolio differentiation, 4) Value proposition development, 5) Positioning strategy, 6) Implementation planning, 7) Performance monitoring, 8) Strategy adjustment.
9. How do you manage product lifecycle strategies?
Advanced
Management includes: 1) Lifecycle stage assessment, 2) Growth opportunity identification, 3) Investment planning, 4) Marketing strategy adaptation, 5) Resource allocation, 6) Performance monitoring, 7) Exit strategy planning, 8) Portfolio balance maintenance.
10. How do you manage product cannibalization?
Moderate
Management includes: 1) Risk assessment, 2) Market impact analysis, 3) Portfolio positioning, 4) Target audience differentiation, 5) Pricing strategy, 6) Channel management, 7) Marketing plan adaptation, 8) Performance monitoring.
11. How do you conduct portfolio risk assessment?
Advanced
Assessment includes: 1) Risk identification, 2) Impact analysis, 3) Probability evaluation, 4) Mitigation planning, 5) Resource allocation, 6) Monitoring system setup, 7) Response strategy development, 8) Regular review process.
12. What methods do you use for portfolio performance tracking?
Moderate
Methods include: 1) KPI definition, 2) Tracking system setup, 3) Data collection, 4) Analysis framework, 5) Report generation, 6) Insight development, 7) Action planning, 8) Strategy adjustment.
13. How do you manage portfolio channel strategy?
Basic
Management includes: 1) Channel assessment, 2) Portfolio distribution planning, 3) Resource allocation, 4) Performance monitoring, 5) Channel optimization, 6) Partner management, 7) Strategy adjustment, 8) Growth planning.
14. What approaches do you use for new product development?
Moderate
Approaches include: 1) Market opportunity analysis, 2) Consumer needs assessment, 3) Concept development, 4) Feasibility studies, 5) Resource planning, 6) Timeline creation, 7) Risk management, 8) Launch strategy development.
15. How do you evaluate product performance?
Basic
Evaluation includes: 1) KPI definition, 2) Data collection, 3) Performance analysis, 4) Benchmark comparison, 5) Market share assessment, 6) Profitability analysis, 7) Consumer feedback review, 8) Strategy adjustment.
