To use paid media effectively for lead acquisition, target specific audience segments with tailored ads, use platforms like Google Ads and social media, optimize landing pages for conversions, and track metrics such as cost per lead and conversion rates.
To measure CAC, track metrics such as total marketing and sales expenses, number of new customers acquired, and average conversion rates. CAC is calculated as Total Expenses / Number of New Customers Acquired.
To optimize a customer acquisition funnel, identify bottlenecks in each stage using analytics, refine targeting to improve lead quality, create engaging content, streamline the conversion process, and regularly test and iterate to improve performance.
To create a compelling value proposition, highlight the unique benefits and solutions your product offers, address customer pain points, emphasize differentiation from competitors, and ensure the messaging is clear, concise, and customer-focused.
Referral marketing leverages existing customers to acquire new ones by incentivizing word-of-mouth promotion. It builds trust, reduces acquisition costs, and often results in high-quality leads due to the influence of personal recommendations.
