Comprehensive campaign planning & strategy interview questions and answers for MBA Marketing.
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An integrated advertising strategy combines consistent messaging across multiple channels, such as digital, print, and social media. It aligns with brand objectives, targets specific audiences, and leverages a mix of content, timing, and platforms to maximize impact.
A media mix is developed by analyzing the target audience, campaign goals, and budget. A balanced combination of online ads, social media, traditional media, and PR ensures broad reach and engagement for the product launch.
Balancing creativity with business goals involves aligning innovative ideas with the brand's objectives, target audience, and key messaging. Creative concepts should drive engagement while staying focused on measurable outcomes like sales or brand awareness.
Factors include the target audience's media consumption habits, budget, campaign objectives, and the desired reach and engagement. Digital channels are favored for precise targeting and measurable results, while traditional channels work well for broad exposure.
KPIs are set by aligning campaign goals with measurable outcomes, such as brand awareness, click-through rates, conversion rates, or return on ad spend (ROAS). Clear, specific, and time-bound metrics ensure effective performance tracking.
