Comprehensive consumer behavior & insights interview questions and answers for MBA Marketing.
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Cultural differences are assessed through cross-cultural surveys, focus groups, and secondary research on local customs, values, and behaviors. This information is used to tailor marketing strategies and product features to align with regional preferences.
Customer feedback is gathered through surveys, reviews, and usability testing. This data is analyzed to identify recurring issues and preferences, which are then prioritized in the product development cycle to better meet customer needs.
Brand perception is measured through surveys, focus groups, social media sentiment analysis, and net promoter scores (NPS). These methods capture consumer attitudes, opinions, and emotional connections with the brand.
Methods like consumer journey mapping, A/B testing, and behavioral analytics are used to understand purchasing decisions. Surveys and interviews provide qualitative insights into the motivations behind these decisions.
Ethnographic research involves observing and interacting with consumers in their natural environment to understand how they use and perceive products. Insights from this research guide product design and improvement efforts.
