ROI is calculated by subtracting the promotional costs from the revenue generated, then dividing by the promotional costs. The formula is: (Revenue - Cost) / Cost. This gives a clear understanding of the profitability of the campaign.
Long-term impact is assessed by tracking customer retention rates, repeat purchase behavior, and brand sentiment before and after the promotion. Surveys, customer lifetime value (CLV) analysis, and social listening tools provide insights into loyalty shifts.
Effectiveness is measured by comparing sales data and profit margins before, during, and after the promotion. Metrics like sales uplift, margin impact, and customer acquisition costs help gauge whether the pricing strategy achieved the intended goals.
Customer feedback provides insights into promotion effectiveness, messaging resonance, and product appeal. Surveys, social media feedback, and customer reviews guide adjustments to future promotions, ensuring better targeting and greater satisfaction.
Key metrics include click-through rates (CTR), conversion rates, social media engagement (likes, shares, comments), email open and response rates, and participation rates in contests or giveaways. These indicate how well customers are interacting with the promotion.
