Comprehensive performance tracking & evaluation interview questions and answers for MBA Marketing.
Prepare for your next job interview with expert guidance.
Effectiveness is measured using KPIs such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Tools like Google Analytics and ad platform dashboards provide actionable insights.
Customer feedback is analyzed to identify pain points, preferences, and perceptions. Insights are incorporated into ad messaging, targeting, and creative elements to better resonate with the audience and improve engagement.
Tools like Google Analytics, Facebook Ads Manager, and HubSpot track ad performance. These platforms provide metrics such as impressions, clicks, and conversions, enabling data-driven decisions for campaign improvement.
Underperforming campaigns are analyzed to identify issues like poor targeting, weak creatives, or low-quality traffic. Adjustments are made by refining the audience, testing new ad elements, or reallocating budget to better-performing strategies.
CPA is calculated by dividing the total campaign cost by the number of conversions, indicating cost-efficiency. ROAS is calculated by dividing revenue generated by ad spend, reflecting profitability. Both metrics guide optimization decisions.
