To decide between cost-based and value-based pricing, evaluate the product's uniqueness, market demand, and customer perception of value. Cost-based pricing ensures profitability by adding a margin to costs, while value-based pricing focuses on customers' willingness to pay based on perceived value.
To test price elasticity of demand, conduct experiments like A/B testing with different price points or analyze historical sales data against price changes. Monitor changes in sales volume and revenue to calculate the elasticity coefficient.
Dynamic pricing can improve profitability by optimizing prices in real-time based on demand and competition. However, it may harm customer retention if perceived as unfair or inconsistent, requiring transparency and clear communication to maintain trust.
Challenges of implementing a freemium pricing model include maintaining a balance between free and paid features, ensuring free users do not strain resources, and converting free users to paid plans while avoiding alienating the core user base.
Psychological pricing strategies include setting prices just below whole numbers (e.g., $9.99), using words like 'discount' or 'sale,' and creating a perception of scarcity or exclusivity. These tactics influence customers' perception of value and encourage purchasing.
