Re-engage inactive customers by analyzing their past behavior, offering personalized incentives, sending win-back campaigns, and using multiple channels like email, SMS, or social media to reconnect. Understanding the reasons for inactivity is key to success.
Churn analysis identifies factors driving customer attrition and helps develop targeted retention strategies. Insights from churn data can inform improvements in product offerings, customer service, and engagement efforts to reduce churn rates.
Personalized marketing retains customers by tailoring offers, content, and communication based on individual preferences and behavior. Techniques include personalized emails, product recommendations, and targeted promotions that build loyalty and engagement.
Email marketing plays a critical role in retention by enabling consistent communication, delivering personalized offers, nurturing relationships, and re-engaging inactive customers. Segmented and targeted campaigns can boost loyalty and repeat purchases.
Customer lifetime value (CLV) is measured by calculating the total revenue a customer is expected to generate over their relationship with the business. The formula is CLV = (Average Purchase Value) x (Purchase Frequency) x (Customer Lifespan).
